Brew Dog is a Scottish success story that has taken the world by storm. It’s hard to believe that they haven’t even celebrated their 10th anniversary yet.
It started with the brewing in Fraserburgh and with the first bar opening in Aberdeen. You’ll find Brew Dog Edinburgh in the Cowgate and it’s been there since 2011. There are more than 28 Brew Dog Bars in the UK now and another 16 international bars with more to follow.
What started as two 24 year old men’s (James and Martin) drive to unbore the market of stuffy ales and industrial brewed lagers and bring some craft beers out to be proud of has turned into a staggering 65 different types of craft beer and world domination (as well as some record breaking along the way).
When James and Martin first started they bottled by hand and sold from the back of a beat up van at local markets. Their biggest mission was to make other people as passionate about craft beers as they were, something they have definitely achieved. It only took them until their second year to become Scotland’s biggest independent brewery.
They have hit the headlines time and time again by brewing Britain’s strongest ever beer at 32% and then the world’s strongest ever beer at 55% (as well as most expensive – they packed and served it in taxidermy road kill!). As the saying goes there is no such thing as bad publicity and this is a company who knows how to make the headlines work for them. In the year of Britain’s worst recession for generations, they managed to grow their business by 200%. They have a TV show, they have launched the largest equity crowd-funding scheme in human history and are about to take on America with Brew Dog Columbus. When you read about their success it is so clear that they are having fun along the way and showing the way forward to other new start up companies. Makes you proud to be Scottish, eh!?!
The BrewDog Bars are places where you can indulge in everything that is great about craft beer. Their amazing staff are knowledgeable and passionate when it comes to craft beers and they pride themselves on showcasing only the best, most exciting and flavoursome craft beers that they can get their hands on. Surprisingly, it’s not all just about the beer either, although with the amount of enthusiasm they have for beer it would take a very hardy person not to be romanced into trying one. The bars also serve artisan coffees and have a very formidable food menu with lots of tasty choices to choose from. It’s certainly as much about the experience as it is the beer.
Is their enthusiasm rubbing off on me yet? And am I passing it on to you? Seriously even if it’s not in Edinburgh, get yourself to a BrewDog Bar and try it for yourself – you won’t be disappointed.